Published on: 07/04/2024
The world stands witness once again to another dramatic plot twist in the world of technology development: the extraordinary rise of virtual reality (VR), parallel to the fall of the metaverse.
Tech enthusiasts and investors have looked to the metaverse, the collectively shared virtual space where users can interact and engage in numerous activities, with relentless fascination and excitement over the last three years. Mega tech corporations like Disney and Meta have invested heavily in the metaverse, fueling the hype. However, the metaverse hype seems to be hitting a roadblock, failing to retain the attention of the business world and raising questions about its promised potential.
Take Meta, for example. Its augmented and virtual reality research arm, Reality Labs, has reportedly lost $46.5 billion in metaverse investments. Consequently, the company ceased pitching its metaverse to its advisers. Disney followed suit with the dismissal of its metaverse division just over a year after its formation, as part of a restructuring process to cut costs. These developments may have caused alarm bells to ring in the financial world, given the enormous expectations and investments that were banking on the success of the metaverse.
However, as one door closes, another opens. Enter, the world of Virtual Reality (VR). VR has been around since the 1960s, making incremental advancements over decades, with gaming companies gaining a keen interest in the technology during the 80s and 90s. Facebooks acquisition of Oculus Rift for $2 billion demonstrate the recognition this technology has achieved, as it provided promising high-quality VR for gaming.
The metaverse failure has instead propelled the rise of VR investments, as Metas financial outcomes indicate. While experiencing substantial losses in the metaverse field, its VR investments turned out better, with the release of its VR headset, Meta Quest 3. Proving the competitiveness in the VR industry, Apple too released its headset, Apple Vision Pro.
The US VR market is currently valued at $19.44 billion and shows significant potential for growth by 2030. A KPMG survey indicating that 61% of adults in the U.S. would willingly pay $200 or more for VR devices highlights the growing consumer demand.
Nonetheless, the demise of the metaverse does not mean the end of its concept. Financial expert Andrey Baral of CLS Global remains hopeful for the metaverses future, though not imminently. He envisions a timeline where specific metaverses gain a considerable user base, potentially in about a generation.
Meanwhile, the VR technology, initially perceived as merely an additional tool for the metaverse, has on its own shown remarkable potential for creating transformative experiences. Virtual and Augmented Reality technologies have sought to redefine the intersection between real and digital spaces and are being embraced across healthcare, education and work settings, particularly as remote and flexible arrangements rise.
The landscape of technology and virtual experiences continues to evolve, with the metaverse taking a backseat while VR emerges as the vanguard. Investors ought to keep a watchful eye on the growing VR market. Its potential to revolutionize our work, health, and entertainment industries holds promising opportunities for financial growth and diversification.
In any case, the story of the metaverse is surely not done being written; the concept is simply in its restructuring phase, waiting for the right team and product to reshape its future and restore its credibility as a revolutionary technological innovation. As always, the future remains exciting and unpredictable, making it crucial for investors to stay informed and adaptable as these technological behemoths orchestrate their next moves.