Published on: 01/04/2024
Telegrams Revolutionary Shift to Revenue Sharing: The Impact on the Cryptocurrency Market
Last month, we saw a remarkable event unfold as Telegram Messenger introduced a novel revenue-sharing scheme. The move grows doubly significant considering Telegrams position as the third-most downloaded messenger app globally, following WhatsApp and Snapchat. This development brings a striking change for the owners running public channels on this platform.
In this dramatic initiative, Telegram has pledged to share half of its advertisement earnings with the owners of these public channels. The revenue pays out in Toncoin (TON), Telegrams native cryptocurrency. However, there is a measuring line. To take part in this financial feast, one criterion needs satisfying: the public channels must boast a subscriber count of at least 1,000.
Introducing this reward system traces back to Pavel Durov, the founder and CEO of Telegram, who announced it during the launch of the Telegram Ad Platform in February 2024.
Now, consider this - as news of this rollout spread, the price of TON saw a sharp 111% ascent — moving from $2.51 on Feb. 29 to $5.30 on April 1, according to data from Cointelegraph Markets Pro and TradingView.
These figures hold significant implications regarding the traction gained by TON. This impressive price hike demonstrates growing interest and confidence in the digital asset, hinting at heightened investor participation sparked by the announcement.
Looking at the larger picture, with Telegram channels amassing over a trillion views per month, the impact of this development could be blockbuster. Channel owners can withdraw their share of the ad revenue sans fees, presenting a potentially lucrative proposition for channel owners. Furthermore, as one of the biggest messengers globally, the Telegram platform could offer substantial exposure to TON and increase its real-world utility.
Telegrams strategy has further promoted the integration of TON by incorporating it as a payment method for purchasing ads on the platform. Interestingly, the appearance of ads exclusively on Telegram channels is entirely dependent upon the type of content the channel endorses.
The idea of combining blockchain technology and messenger apps is not new, but its success could indicate a Trojan horse method for onboard mass blockchain adoption. It represents an intriguing approach of subtly weaving blockchain into everyday apps without requiring extensive blockchain education for its users.
The future targets of this program are equally ambitious. As per Justin Hyun, Director of Investments at Ton Foundation, the goal is to bring 500 million people on-chain by 2028, by deploying user-friendly DApps or Mini Apps.
These developments are unfolding right in front of our eyes, and were getting to witness the journey. Its an initiation that showcases the potential of combining finance and social media platforms; its a fusion that may reveal copious financial opportunities for investors and channel owners.
In conclusion, Telegrams new policy, although apparently simple on the surface, is causing significant ripples, especially in the cryptocurrency market. The rise in TONs value uncovers a growing interest among investors for such inclusive, boundary-pushing projects, bringing us a step closer to the much-needed mass adoption of cryptocurrencies.
Its a space to watch closely for all interested parties: investors, financial analysts or cryptocurrency enthusiasts. One thing is for certain, whether a surfer on the tides of the crypto market or a student of its evolution, the times ahead look exciting.
Volatility is the nature of cryptocurrencies but, as Telegram Messengers latest move shows, such fluctuations often come with the promise of innovation and market expansion. With such developments, we can look forward to a future where digital currencies transcend into mainstream usage, rewriting the story of finance in the age of the internet.