Published on: 09/04/2024
In an impressive leap toward decentralizing the global food trade market, Farmsent, a farmer-centric blockchain, recently announced a collaboration with the decentralized physical infrastructure network (DePIN)-focused blockchain, Peaq. This partnership is poised to not only disrupt the traditional operation of agriculture supply chains, but also recast the role of the farmer in the international marketplace and make a significant impact in enhancing the transparency of global food trade overall.
With more than 160,000 farmers already on board in Indonesia and Colombia, Farmsent aims at building a global Web3 marketplace where farmers can connect independently with businesses across the world. This venture takes advantage of DePIN, a system of sensors that track product quality and provenance, allowing it to bypass centralized intermediaries, ensuring cost-efficiency and complete transparency in the supply chain.
Farmsents co-founder and CEO, Yog Shusti, explains that the use of DePIN technology in agriculture is both beneficial for farmers and consumers alike. He emphasizes the importance of secure digital identities that not only provide better market access for farmers but also empowers them with real-time data about their crops — including soil moisture, pH content, and humidity details. On the consumer side, they can access an array of information about the food they buy.
Although currently in beta, Farmsents platform has already been employed to track a range of commodities including coffee, avocados, and palm sugar between Indonesia, Colombia, the United Arab Emirates, and the United States. It plans to continue scaling its reach, providing a unique case study in how the utilization of blockchain technology can eliminate the need for traditional intermediaries, providing a direct and revolutionary avenue for farmers to consumers.
However, along with expansion comes the challenge of handling volumes of data, which, if run on traditional blockchains, can be expensive. Therefore, Peaq was selected by Farmsent due to its ability for effective data storage and scalability. Peaq recently secured $15 million in a Series A round of funding, led by Generative Ventures and Borderless Capital, indicating strong investor confidence in the platforms potential.
Fundamentally, security is paramount, especially when dealing with transactions and data of farmers and business owners worldwide. Farmsents DePIN network gathers data from multiple sources to ensure accuracy and uses Peaq decentralized identifiers (DIDs) to further enhance data privacy and protection.
This collaboration signals a transformative shift within the agriculture industry. By decentralizing the operation of supply chains, Farmsent and Peaqs initiative can address fundamental issues such as food insecurity and provide better access to quality produce for consumers globally while empowering farmers. Prioritizing cybersecurity, data accuracy, market transparency and sustainability in agriculture operation can hint towards a bright future for the global food trade market.
For potential investors, this partnership presents the exceptional opportunity to be part of a transformative movement that not only boosts farmer-consumer relationship but also drives cost-effectiveness and fosters a system that could offer more security and transparency in the global food trade.