Published on: 03/04/2024
Blooms Omnichain Wallet: A Game-Changer for the Cryptocurrency Landscape
With Bitcoins recent ETF listing reviving public interest in cryptocurrencies, the fintech landscape is alive with innovation and evolution. Prominent among these new stirrings is the recent birth of Bloom, an advanced Web3 wallet launched by the London-based startup, Bloom Labs.
Bloom, which went live on April 3, 2023, is designed to be a multi-purpose wallet hub, offering secure trading of tokens and NFTs, fluid exploration of novel dApps, and optimised defi investments. The product is now available on Mac, Windows, and Linux.
Far from being just an incremental improvement, Blooms launch represents a fundamental shift in how we interact with the blockchain. Replacing clunky browser extensions with its sleek web and native wallet architecture, Bloom aims to make cryptocurrency more appealing and accessible, enhancing usability and security in the process.
The launch follows a successful security audit with Auditone, a testament to Blooms robust build and execution of what promises to be an industry standard. Catering to users in over 170 countries, courtesy of a partnership with Transak, Bloom is riding the surge of renewed interest in crypto investments.
Backed by big players such as Outlier Ventures, Plassa Capital, CoinTelegraph, and Heartfelt Capital, Bloom, even in its early access phase, has welcomed over 5,000 users, a clear testament to its potential and relevance.
Blooms innovative process, developed by IOTA Foundation alumni, combines support for IOTA, EVM, and Shimmer and is compatible with Ledger Nano hardware wallets. With the ability to enable token, NFT, and data transfers across Layer 2 chains without bridges, Bloom showcases the potency of IOTA EVM’s cross-chain architecture.
Navigating the rapidly transforming crypto environment, Bloom, in a visionary approach, has joined hands with the IOTA Foundation, IDNow, walt.id, and Spyce5 to work on EU-compliant, reusable KYC protocols. This move aims to ease the friction that the impending EU MiCA regulation may cause, ensuring a single KYC event aiding identity verification across multiple Web3 services.
In the near future, Bloom aims to extend its remit to include Bitcoin, Ethereum, Polygon, and other significant EVM L1s and L2s. The induction of social login and a simple sign-up process using Web2 OAuth proves the firms strategic focus to appeal to a broader, more mainstream audience.
Charlie Varley, Bloom’s co-founder and CEO, says that Bloom represents the culmination of years of innovation and user feedback, envisioning wallets as ecosystems rather than mere tools for transactions.
For investors, leveraging tools like Bloom, enhanced for ease, security, and compatibility, signifies an opportunity to tap into the vast potential of digital currency. As the seamless onboarding and social login facilitate a broader demographic to enter the cryptocurrency world, we may see a surge in the acceptance and use of digital currencies in general.
In conclusion, Blooms reveal has marked a significant milestone in the crypto community, signalling the dawn of next-level user experience in the blockchain landscape. Both investors and everyday users should keep a keen eye on this new player, for its success could very well dictate the course of the crypto market in years to come.