Published on: 15/03/2024
AI, Elections, and the Future of the Cryptocurrency Market: A Deep Dive
The ubiquitous influence of Big Tech has invaded a novel sphere - the electoral process. As organizations such as Bing, Facebook, Google Search, Instagram, Snapchat, TikTok, YouTube, and X grapple with the European Commissions demand to manage risks associated with generative AI misleading voters, investors are left pondering what these developments might mean for the future of their investments. These requests highlight not only the power of AI to shape societal narratives but also emphasize the growing regulatory scrutiny that digital platforms face.
Unveiled on March 14 by the European Commission, these formal requests for information (RFI) compel major tech companies to lay bare their policies for tackling risks linked to generative AI. Whether its dealing with hallucinations, the spread of deepfake videos, or the manipulation of automated services affecting voter perceptions, these platforms are now subject to regulation by the comprehensive EUs Digital Services Act (DSA).
As very large online platforms (VLOPs), these companies are mandated to evaluate and address systemic risks. According to the European Commission, these queries involve both the distribution and creation of generative AI content, making clear the role AI can play in manipulating public awareness and potentially subverting democratic elections. For investors, it suggests an increasing regulatory focus on tech companies, hinting at potential implications on their financial performance.
The underpinning motive of these RFIs is straightforward - the European Commissions focus on election security as a critical area for enforcement. They have been developing guidelines to ensure electoral security and integrity on VLOPs. Increasing concerns lie in misinformation or synthetic content, particularly deepfakes, subverting elections by influencing voters perception. With the cost of creating synthetic content becoming less burdensome, the threat intensifies, pushing regulatory bodies to increase their scrutiny.
Non-compliance comes with hefty penalties. If VLOPs fail to give accurate and complete responses, they may face fines under Article 74(2) of the DSA. This creates an additional financial risk for these tech companies which could affect their stock prices, making them less attractive for investors.
But more than the immediate implications, these developments signal profound changes in the investment landscape. While the Munich Security Conference in February led to an industry agreement aimed at mitigifying deceptive AI use in elections, the European Commission’s demand for information indicates that regulatory bodies are not satisfied with self-regulation in the industry.
From an investors perspective, this beckons caution. The regulatory landscape for Big Tech is evolving, and quickly. While the emergence of AI has brought promising investment opportunities, it has also brought a raft of legal strings. Over the next few years, investors will need to balance the potential growth prospects these platforms offer with the likely increased regulatory risk, which could potentially impinge on profitability.
In conclusion, the RFIs from the European Commission to major tech players stress the emerging regulatory concerns in a rapidly progressing AI landscape. For investors, this marks a need for increased vigilance, a careful eye on evolving regulatory norms, and an understanding of the evolving risk-reward calculus presented by investing in Big Tech.